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Coaching

4x your output.

AI coaching for leaders and teams, and founder-to-founder coaching for the hard parts of building a company. Not theory. I show you what I actually do, daily, then build it with you until you own it.

Which are you?

Senior AI Coaching & Masterclasses

Do more with AI.

A one-to-one engagement for leaders who want sharper thinking, faster decisions and more done, and collaborative masterclasses that lift whole teams. I start with your real work, build the strategy and playbook with you, then layer in the AI workflows you understand and own. From your first prompt to your own second brain.

One-to-one · Leaders

Leaders.

You run a business or a function. You're not getting the best out of AI yet. I work with you one-to-one to understand your goals, build the strategy and playbook, then layer in the AI workflows you own.

Your team · Teams

Teams.

You lead and want to level up your team. I run collaborative workshops, from AI foundations to building the customised agentic workflows that deliver real productivity gains.

Whole org · Organisations

Organisations.

How do you help your non-technical teams get up to speed with AI to boost performance and efficiency? That's where I come in. I develop a strategy that understands your business and put in place a plan to get everyone AI-ready.

Who I've coached

Leaders and teams across.

Mastercard
Confused.com
Dunn Pariser & Peyrot
Tramshed Tech
FinTech Wales
Foundrs

Logos shown with permission as they land. Testimonials to follow.

How it works

Three steps.

1

Discover

Your real work, your goals, and where the hours actually go.

2

Playbook

The strategy and workflows, built with you on your own work, not slideware.

3

Own it

You run the system without me. That's the point.

Founder Coaching

Founder to founder.

Some conversations only make sense with someone who has been there. Pitching and raising, sales that will not move, co-founder decisions, and the weight of carrying it alone. I coach founders through the moments that shape the company, drawing on my own raises, exits and mistakes.

Pitching and raising

The deck, the narrative, the investor list, and the room itself. I've raised, I've invested, and I've read hundreds of decks.

Sales that won't move

Finding the real buyer, the real objection, and the first ten customers that prove the model.

Co-founder and team decisions

The conversations you're avoiding, worked through with someone who has had them.

Carrying it alone

A sounding board outside the board and the team, with no agenda except yours.

Foundation & Strategy

Clarity you can run the company on.

My Accelerate Intelligently process takes a founder from a head full of ideas to one operating document in three parts. Done live with me, or remotely with my AI assistant guiding you through each step and me reviewing the output.

Part one

Foundation

Intent, why, vision, mission, values and brand. The six answers everything else hangs off, in your own words.

Part two

Strategic Plan

Business and market scorecards, the strategy grid and palette, and goals mapped to the next twelve months.

Part three

The Readout

A designed strategic readout you can put in front of your team, your board and your investors.

Let's have a conversation.

Prefer email? hello@x8iq.com